Welcome to Intimately (https://intimatelybrand.com/). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our intimate apparel, including dresses, lingerie, bras, camisoles, sleepwear, and loungewear. Please read this privacy policy carefully to understand our practices regarding your personal data and how we will treat it.
By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this privacy policy, please do not access or use our site.
What Information We Collect
We collect several types of information from and about users of our website to provide you with the best possible shopping experience for our Intimately by Free People collection.
Personal Information You Provide: When you create an account, place an order, sign up for our newsletter, or contact our customer service team at [[email protected]] or 1-800-454-7219, we collect personal information that you voluntarily provide. This includes your name, email address, mailing address, billing address, phone number, payment card information, and any other information you choose to provide. When you purchase items such as the Forever Young Bed Jacket, Cassie Bodysuit, or our seamless lace bralettes, we need this information to process and fulfill your order.
Automatically Collected Information: When you visit intimatelybrand.com, we automatically collect certain information about your device and browsing behavior. This includes your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, links clicked, and other actions taken on our website. We use this data to understand how visitors interact with our collection of intimate apparel and to improve our website functionality.
Transaction Information: We maintain records of your purchase history, including the products you’ve bought (such as the Petal Party Shapeless Cami, Midweek Dance Longline Balconette Bra, or In This Groove Mini Slip), order amounts, dates of transactions, and shipping information. This helps us provide better customer service and personalized product recommendations based on your preferences.
Communication Data: When you contact us with questions about sizing, care instructions for rayon styles, or general inquiries about our intimate apparel, we retain records of your correspondence. We also track your communication preferences for marketing emails and promotional materials about new arrivals like the Darling Dreams Cami or seasonal collections.
Review and Feedback Information: If you leave product reviews for items such as the Clean Slate Tank or Most Wanted Cardi, we collect your comments, ratings, and any photos you submit. These reviews, aggregated from verified purchases on Revolve, Bloomingdale’s, and Free People direct, help other customers make informed decisions about fabric feel, sizing accuracy, and versatility.
Location Information: With your permission, we may collect precise geolocation data to provide location-based services such as finding nearby retailers or estimating shipping times to your area. You can disable location services through your device settings at any time.
Use of Information
We use the collected information for various legitimate business purposes that enhance your shopping experience and allow us to operate our business effectively.
Order Processing and Fulfillment: Your personal and payment information is used primarily to process your orders for Intimately clothing, confirm your purchases, arrange shipping from our facility at 5000 South Broad Street, Philadelphia, PA 19112, and communicate with you about order status, delivery updates, and any issues that may arise during fulfillment.
Customer Service and Support: We use your contact information to respond to your inquiries about our products, assist with sizing questions (such as whether to size up for a relaxed fit), provide care instructions for our rayon and cotton pieces, handle returns and exchanges, and resolve any concerns about your intimate apparel purchases.
Website Improvement and Analytics: The automatically collected data helps us analyze user behavior, identify popular products like our seamless bras and slip dresses, understand traffic patterns, optimize website performance, and enhance the overall user experience. We use this information to make data-driven decisions about product displays, navigation improvements, and content organization.
Personalization: We may use your browsing history and purchase patterns to personalize your shopping experience by showing you relevant products, creating customized recommendations for items that complement your previous purchases (such as pairing the Fiona Satin Cami with matching sleepwear), and tailoring content to your preferences.
Marketing Communications: With your consent, we send promotional emails about new arrivals in our Intimately collection, exclusive offers, styling tips for transitioning pieces from sunrise to starlight, and information about special sales. You have the option to opt out of marketing communications at any time while still receiving essential transactional emails.
Fraud Prevention and Security: We analyze transaction patterns and account activity to detect and prevent fraudulent purchases, unauthorized access to accounts, and other security threats that could compromise your personal information or payment details.
Legal Compliance: We may use your information to comply with applicable laws, respond to legal requests from law enforcement or government agencies, enforce our Terms & Conditions, protect our rights and property, and ensure the safety of our users and employees.
Product Development: Aggregated and anonymized data about customer preferences, popular styles, and feedback helps us develop new products and improve existing offerings in our intimate apparel line, ensuring we continue to meet the needs of fashion-forward young adults who value comfort and style.
Third-Party Disclosure
We understand that trust is essential when sharing personal information, especially when purchasing intimate items like lingerie and sleepwear. We do not sell, trade, or rent your personally identifiable information to third parties for their marketing purposes.
Service Providers: We share information with trusted third-party service providers who perform services on our behalf, including payment processors who handle transactions securely, shipping carriers who deliver your Intimately purchases, email service providers who send newsletters and order confirmations, website hosting companies, analytics providers, and customer service platforms. These partners are contractually obligated to protect your information and use it only for the specific services they provide to us.
Retail Partners: As mentioned on our website, certain Intimately products are available through retail partners such as Gem, Revolve, Bloomingdale’s, and Free People direct. When you click “Buy on Gem” or “Buy on Revolve” links on our site, you may be directed to these partner websites, where their respective privacy policies will apply to any information you provide during your purchase.
Business Transfers: If Intimately is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your information.
Legal Requirements: We may disclose your information when required by law, such as in response to subpoenas, court orders, or legal processes, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government requests.
Aggregate Data: We may share aggregated, non-personally identifiable information with partners for research, marketing, or analytics purposes. For example, we might share statistics about the percentage of customers who mention “soft, comfortable fabric feel” (87% buyer mentions) without revealing individual identities.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our site.
Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, shopping cart operations, and order processing. You cannot opt out of essential cookies while using our website.
Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most frequently and whether users encounter error messages. This helps us improve website performance and user experience. All information collected by performance cookies is aggregated and anonymous.
Functionality Cookies: These cookies allow our website to remember choices you make (such as your preferred size, language, or region) and provide enhanced, personalized features. They may also be used to remember changes you’ve made to text size, fonts, and other customizable aspects of the website.
Targeting/Advertising Cookies: With your consent, we use these cookies to deliver advertisements relevant to your interests, limit how many times you see an ad, and measure the effectiveness of advertising campaigns. These cookies track your browsing habits across different websites and may be set by our advertising partners.
Managing Cookies: Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, disabling cookies may prevent you from taking full advantage of our website features, such as saving items to your cart or maintaining your login status. You can learn more about managing cookies through your browser’s help function or by visiting aboutcookies.org for comprehensive guidance.
External Links
Our website contains links to external websites, including retail partners like Gem and Revolve where you can purchase Intimately products, social media platforms, and other third-party sites referenced in our content. We provide these links for your convenience and information.
Please be aware that we are not responsible for the privacy practices of these external websites. When you click on a link that takes you away from intimatelybrand.com, you will be subject to the privacy policy and terms of service of that third-party site. We encourage you to read the privacy statements of every website you visit that collects personal information, especially before making purchases or providing sensitive data.
The inclusion of any link does not imply endorsement by Intimately of the linked site, its content, or its privacy practices. We cannot guarantee the security or confidentiality of information you provide to third-party websites, even if they are authorized retailers of Intimately products.
Security Measures
We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction.
Data Encryption: We use Secure Socket Layer (SSL) technology to encrypt sensitive information, including payment card details, during transmission. This ensures that your data is protected when traveling between your browser and our servers.
Secure Storage: Personal information is stored on secure servers with restricted access. Payment information is tokenized and processed through PCI-DSS compliant payment processors, meaning we do not store complete credit card numbers on our servers.
Access Controls: We limit access to personal information to employees, contractors, and service providers who need to know that information to process orders, provide customer service, or perform other business functions. All personnel with access to personal data are bound by confidentiality obligations.
Regular Security Assessments: We conduct regular security audits and vulnerability assessments to identify and address potential weaknesses in our systems. Our security protocols are continuously updated to address emerging threats and maintain the highest standards of data protection.
Incident Response: Despite our best efforts, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. In the unlikely event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law.
User Rights and Choices
You have certain rights regarding your personal information, and we provide you with the tools to exercise these rights.
Access and Correction: You have the right to access the personal information we hold about you and request corrections if any information is inaccurate or incomplete. You can update your account information by logging into your account on our website or by contacting us at [[email protected]].
Deletion: You may request that we delete your personal information, subject to certain exceptions where we are required or permitted to retain information by law. Please note that deleting your account will result in the loss of access to your order history and saved preferences.
Marketing Opt-Out: You can opt out of receiving promotional emails by clicking the “unsubscribe” link at the bottom of any marketing email we send you or by adjusting your communication preferences in your account settings. Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your orders and account.
Cookie Management: As described in the Cookie Usage section, you can manage your cookie preferences through your browser settings. You can also opt out of interest-based advertising by visiting the Digital Advertising Alliance’s opt-out page.
Do Not Track Signals: Some browsers include a “Do Not Track” feature that signals websites you visit that you do not want to have your online activity tracked. Our website does not currently respond to Do Not Track signals, but you can use the cookie management options described above to control tracking.
Data Portability: Where technically feasible and required by law, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
To exercise any of these rights, please contact us using the information provided in the “Privacy Questions” section below. We will respond to your request within the timeframe required by applicable law, typically within 30 days.
Protection of Minors
Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from children under the age of 13 (or the relevant age of digital consent in your jurisdiction). Our intimate apparel, including lingerie, bras, and sleepwear, is designed for fashion-forward young adults, not children.
If you are a parent or guardian and believe that your child under 13 has provided us with personal information without your consent, please contact us immediately at [[email protected]]. Upon verification, we will take steps to delete such information from our systems promptly.
We encourage parents and guardians to monitor their children’s internet usage and to help enforce this policy by instructing children never to provide personal information on our website without permission.
CCPA Compliance
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information.
Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you. You can request this information up to twice in a 12-month period.
Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Opt-Out: While we do not sell personal information in the traditional sense, if we were to do so, you would have the right to opt out of such sales.
Right to Non-Discrimination: You have the right to not receive discriminatory treatment for exercising your CCPA rights. We will not deny you goods or services, charge different prices, provide different quality of service, or suggest you will receive different prices or quality of service for exercising your rights.
Authorized Agent: You may designate an authorized agent to make requests on your behalf. The authorized agent must provide written proof of their authority, and we may require you to verify your identity directly with us.
To exercise your CCPA rights, please submit a verifiable consumer request by emailing us at [[email protected]] or calling 1-800-454-7219. We will verify your identity before processing your request and respond within 45 days (with a possible extension of an additional 45 days if necessary).
GDPR Compliance
If you are a resident of the European Economic Area (EEA), the General Data Protection Regulation (GDPR) provides you with certain rights regarding your personal data.
Legal Basis for Processing: We process your personal data based on one or more of the following legal grounds: performance of a contract (when processing orders for Intimately products), compliance with legal obligations, protection of vital interests, legitimate interests (such as fraud prevention and website improvement), and your consent (for marketing communications and optional data collection).
Data Subject Rights: Under GDPR, you have the right to access your personal data, rectify inaccurate data, erase data (the “right to be forgotten”), restrict processing, object to processing, and data portability. You also have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
International Data Transfers: If we transfer your personal data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or adequacy decisions confirming that the receiving country provides adequate data protection.
Supervisory Authority: You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have not complied with applicable data protection laws.
To exercise your GDPR rights, please contact us at [[email protected]]. We will respond to your request within one month, though we may extend this period by two additional months if your request is complex or we receive numerous requests.
How Long We Keep Your Information
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Account Information: We retain your account information for as long as your account remains active. If you request account deletion, we will remove your personal information within 90 days, except where we are required to retain certain information for legal, tax, audit, or regulatory purposes.
Transaction Records: Purchase history and transaction data are retained for seven years to comply with tax laws, accounting requirements, and warranty obligations. This includes records of your orders for items like the Forever Young Bed Jacket or Seamless Lace Longline Bralette.
Marketing Data: If you opt out of marketing communications, we retain minimal information (such as your email address) on a suppression list to ensure we honor your opt-out request and do not inadvertently contact you again.
Website Analytics: Automatically collected data and analytics information is typically retained for two years, after which it may be aggregated and anonymized for long-term analysis.
Customer Service Records: Communications with our customer service team are retained for three years to maintain service quality, resolve disputes, and improve our support processes.
The specific retention period depends on the nature of the data, the purpose for which it was collected, and applicable legal requirements. When personal information is no longer needed, we securely delete or anonymize it in accordance with our data retention and destruction policies.
Policy Updates
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes to this policy, we will notify you through one or more of the following methods: posting a prominent notice on our website homepage, sending you an email notification at the address associated with your account, or updating the “Last Updated” date at the top of this Privacy Policy.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the revised policy. If you do not agree with the updated terms, please discontinue use of our website and contact us to close your account if applicable.
Previous versions of this Privacy Policy will be archived and available upon request for your reference. We maintain transparency about changes to our privacy practices and are committed to keeping you informed about how your information is handled.
Privacy Questions
If you have any questions, concerns, or comments about this Privacy Policy or our privacy practices, we encourage you to contact us. We are committed to addressing your inquiries promptly and transparently.
Contact Information:
Email: [[email protected]]
Phone: 1-800-454-7219 (Monday through Friday, 9:00 AM to 6:00 PM EST)
Mailing Address:
Intimately Privacy Team
5000 South Broad Street
Philadelphia, PA 19112
United States