Intimately by Free People: Where Comfort Meets Feminine Expression
Intimately is more than a lingerie and loungewear collection—it’s a celebration of the woman who moves through life with confidence, creativity, and an effortless sense of style. Born from Free People’s bohemian heritage, our line was designed for the adventurous it girl who pairs a lace cami with worn-in denim and calls it her uniform, who values both softness and self-expression in every piece she wears.
Our Story
Rooted in Free People’s relaunch in 1984 by URBN as a contemporary brand centered on bohemian femininity, Intimately emerged as a natural extension of that creative vision. We recognized that intimate apparel deserved the same thoughtful design approach as ready-to-wear—the same attention to texture, proportion, and originality. What started as a curated selection of basics has evolved into a comprehensive collection spanning eight distinct categories, each piece stitched with intention and designed to move with you through every moment of your day.
Our Philosophy
We believe that the clothes closest to your skin should feel like a second skin. That’s why we craft every piece in buttery-soft fabric blends—100% rayon that drapes beautifully, breathable cotton that feels gentle against your body, and stretchy jersey blends with just the right amount of spandex to move with you from sunrise to starlight. Our design philosophy balances sensuality with support, romance with practicality, and vintage-inspired details with modern wearability.
Intimately pieces aren’t generic basics. Each item—from the Forever Young Bed Jacket with its deep pockets to the Cassie Bodysuit with its smocked back—features thoughtful functional details that enhance your daily experience. We think about how a bralette drapes, how delicate lace trim echoes vintage heirlooms, and how ribbed jersey should be cut with tapered seams that flatter your natural shape.
Our Collection
From seamless lace bralettes and romantic slip dresses to cozy bed jackets and versatile bodysuits, our collection offers intimate apparel designed for real life. Whether you’re layering a cami under a blazer for work, lounging in soft sleepwear on lazy mornings, or transitioning a slip dress from day to evening, Intimately provides pieces that feel as good as they look.
With prices ranging from $38 for essential tanks to $78 for statement pieces like the Forever Young Bed Jacket, we offer accessible luxury that doesn’t compromise on quality or design. Most items land comfortably in the $48 range, making beautiful intimate apparel attainable for fashion-forward young adults who refuse to choose between comfort and style.
What Our Customers Say
We’re proud that 87% of our customers mention the soft, comfortable fabric feel, while 82% confirm our pieces fit true to size. Perhaps most telling, 76% of buyers highlight the versatile day-to-night styling our collection offers—validation that our vision of intimate apparel that moves with your life is resonating with real women.
Our Commitment
Every piece in the Intimately collection combines premium quality with feminine details designed to make you feel confident and comfortable all day long. We’re committed to creating intimate apparel that honors your body, complements your personal style, and provides the foundation for whatever adventure your day holds.
From the woman who reaches for the same beloved cami every week to the style explorer mixing statement bras with unexpected layers, Intimately is here for every version of you.
Connect With Us
We invite you to explore our collection and discover the pieces that speak to your personal style. Visit us at intimatelybrand.com to browse our latest additions, or reach out with questions—we’re here to help you find the perfect intimate essentials for your wardrobe.